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We are currently creating a set of resources meant to help you make more sense of your Employer Branding journey.

Curious to find out more?

EMPLOYER BRANDING POSITIONING DIY ASSESSMENT

Assess your current employer branding positioning with this multiple-choice tool. At the end, add up your points to see where your company stands and identify areas for improvement.

Instructions:

Select the answer that best describes your current situation for each question. Use the results to identify key areas for development and strategic planning.

Step 1 of 11

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Brand Perception

1. How do your current employees perceive your brand?

Very positively Positively Neutrally Negatively

Brand Perception

2. What do potential candidates think about your company?

Highly attractive Attractive Uncertain Unattractive

Brand Differentiation

3. What unique qualities set your brand apart from competitors?

Clearly defined and well-known Defined but not well-known Poorly defined Not defined

Brand Differentiation

4. Are these qualities clearly communicated internally and externally?

Always Often Sometimes Never

Values

5. What core values define your employer brand?

Strong and consistently applied Strong but inconsistently applied Weak but present Not present

Values

6. How effectively are these values communicated to your employees and candidates?

Very effectively Effectively Ineffectively Not at all

Employee Experience

7. How do your employees describe their experience at your company?

Highly satisfied Satisfied Neutral Dissatisfied

Employee Experience

8. Are there areas where employee satisfaction could be improved?

Few or none Some Many Significant

External Communication

9. How is your brand portrayed on social media and job boards?

Very positively and consistently Positively but inconsistently Neutrally Negatively or not at all

External Communication

10. Is your messaging consistent across all channels?

Always Often Sometimes Never

Your details

To receive more information about our Employer Branding Positioning Assessment, please provide your contact details.

Industry Which other industry? Nr. of employees Email I agree to the personal data processing policy of the website.

You got 0 points.

INSIGHTS

“We tried Employer Branding, It didn’t work.” —Here’s why it probably didn’t.

It’s not the campaign. It’s the foundation.
At some point, almost every organization I’ve worked with has said it in some form:

26 mai 2025

Employer Branding isn’t a campaign—it’s a culture strategy

You don’t build trust through slogans. You build it through clarity. I’ve lost count of how many conversations start like this:

26 mai 2025

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